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Organic Hojicha

Some teas are energizing.

Others feel like a warm blanket on a cool evening.

Organic Hojicha belongs firmly to the second category.

Roasted, comforting, and naturally sweet, this traditional Japanese green tea offers a completely different experience from the bright, grassy character often associated with green tea. Gentle roasting transforms the leaves, creating a smooth and mellow cup with notes of warm wood, toasted grain, and soft caramel sweetness.

The result is a tea that feels instantly familiar.

Comforting without being heavy.

Rich without being overwhelming.

Whether enjoyed after dinner, during a quiet afternoon, or shared with friends on a rainy day, Hojicha has a way of making ordinary moments feel a little more peaceful.

Origin

This tea comes from Kirishima, Kagoshima, one of Japan's most respected tea-growing regions, located on the southern island of Kyushu.

Kirishima is known for its volcanic soils, mountain mist, and ideal growing conditions, which produce teas with exceptional softness and depth of flavor.

This particular batch is crafted from late-harvest Yabukita cultivar tea leaves, Japan's most celebrated tea variety. Harvesting later in the season allows the leaves to develop greater body and sweetness, creating an ideal foundation for roasting.

The result is a tea that reflects both the richness of its landscape and the craftsmanship of Japanese tea tradition.

How It Is Made

Unlike most Japanese green teas, which are celebrated for their fresh vegetal character, Hojicha undergoes a careful roasting process that completely transforms its flavour profile.

The late-harvest Yabukita leaves are gently roasted at approximately 200°F (93°C), developing warm caramelized notes while significantly reducing astringency.

This roasting process softens the tea's edges, creating a smoother, rounder cup with remarkable sweetness and almost no bitterness.

It also naturally lowers the tea's caffeine content, making Hojicha a popular choice throughout the day and into the evening.

The transformation is remarkable.

What begins as green tea becomes something altogether more comforting.

Taste Profile

Aroma

Warm wood, toasted grain, roasted nuts, and soft caramel sweetness.

Flavour

Smooth and mellow with notes of caramel, roasted barley, warm cedar, and subtle sweetness.

Finish

Clean, comforting, and gently lingering with a soft roasted warmth.

This tea invites you to slow down.

Brewing Guide

Recommended Preparation

• Tea: 3g / 1 tbsp
• Water: 240ml / 1 cup
• Temperature: 100°C / 212°F
• Steep Time: 220 seconds
• Infusions: Multiple steeps possible

The higher brewing temperature allows the tea's roasted sweetness and full body to shine beautifully.

Why Tea Lovers Choose Hojicha

Organic Hojicha is loved for its warmth, comfort, and remarkable drinkability.

The roasting process creates a tea that feels approachable even to those new to green tea, while offering enough depth and complexity to satisfy seasoned tea drinkers.

Its naturally lower caffeine content makes it a favourite for afternoons, evenings, and moments when relaxation is the goal.

For many people, Hojicha becomes more than a tea.

It becomes a daily ritual of comfort.

Warm. Roasted. Restorative.

A taste of quiet Japanese craftsmanship in every cup.

Organic Hojicha Powder

Some flavours feel familiar from the very first sip.

Warm, roasted, and quietly comforting, Organic Hojicha Powder brings together the richness of traditional Japanese tea with the versatility of a modern pantry staple. Finely milled from carefully roasted green tea leaves, it offers a smooth, earthy character balanced by gentle notes of toasted grain, caramel, and subtle sweetness.

Unlike brighter green tea powders, Hojicha Powder embraces warmth. The roasting process transforms the tea into something mellow and inviting, creating a flavour that feels equally at home in a morning latte, an afternoon treat, or your favourite baked recipe.

Whether whisked into a creamy latte or folded into cakes, cookies, and desserts, this tea brings depth, comfort, and unmistakable character to every creation.

Origin

This Organic Hojicha Powder is sourced from Harunocho, Isagawa, Shizuoka, Japan, a region renowned for producing some of the country's finest teas.

Nestled among rolling hills and lush tea fields, Shizuoka has long been considered the heart of Japanese tea cultivation. The region's clean mountain air, abundant rainfall, and rich growing conditions create teas celebrated for their purity, balance, and flavour.

After harvest, the leaves are carefully roasted and stone-milled into a fine powder, preserving the tea's natural sweetness and aromatic complexity while making it remarkably versatile.

The result is a tea that reflects the quiet craftsmanship and attention to detail that define Japanese tea culture.

How It Is Made

Organic Hojicha Powder begins as carefully selected green tea leaves that are gently roasted.

As the leaves roast, grassy notes soften and transform into warm flavours reminiscent of toasted grain, caramel, and roasted nuts. The roasting also naturally lowers the caffeine content, creating a tea that can be enjoyed throughout the day.

Once roasted, the leaves are finely milled into a silky powder that dissolves easily into liquids and blends beautifully into recipes.

This process allows you to enjoy the entire tea leaf while unlocking new culinary possibilities far beyond the teacup.

Taste Profile

Aroma

Warm toasted grain, roasted nuts, and soft caramel sweetness.

Flavour

Smooth and earthy with notes of roasted barley, light cocoa, toasted nuts, and gentle sweetness.

Finish

Clean, mellow, and comforting with a lingering roasted warmth.

A flavour that feels familiar, cozy, and deeply satisfying.

Ways to Enjoy

Organic Hojicha Powder is remarkably versatile and can be enjoyed in many ways:

• Hojicha lattes
• Iced Hojicha drinks
• Smoothies
• Cakes and muffins
• Cookies and pastries
• Ice cream and desserts
• Overnight oats and yogurt bowls

Think of it as you would premium cocoa powder—but with the unique depth and character of roasted Japanese tea.

Preparation Guide

Traditional Hojicha Latte

• 2g Organic Hojicha Powder
• 30ml boiling water
• 90ml steamed oat milk or whole milk

Whisk the powder into the water until smooth, then add steamed milk.

For a refreshing summer version, combine with iced water and cold milk.

Why Tea Lovers Choose Hojicha Powder

People love Organic Hojicha Powder because it offers something increasingly rare—comfort without heaviness.

The roasting creates a naturally smooth flavour profile that feels approachable even for those who do not typically drink green tea.

Its versatility makes it equally at home in the kitchen and the teacup, while its lower caffeine content allows it to become part of your daily ritual morning, noon, or night.

Roasted. Smooth. Comforting.

A different way to experience Japanese tea.

Some teas brighten the day.
Others make you want to stay a little longer beside the window while the rain falls outside.

Organic Kirishima Hojicha Kukicha is that kind of tea.

Warm, toasty, and deeply comforting, this traditional Japanese roasted twig tea carries the quiet character of the mist-covered mountains of Kirishima in every cup. Crafted not from leaves, but from tender young tea twigs, it offers a softer, gentler expression of roasted green tea—smooth, calming, and beautifully grounding.

Each sip unfolds with notes of roasted barley, warm wood, and subtle brown sugar sweetness, creating a tea that feels less like stimulation and more like stillness.

It is the kind of tea for slow evenings, stormy nights, and moments when comfort matters most.

Origin

This tea is organically grown and handcrafted on the island of Kyushu, Japan, in the volcanic region of Kirishima—an area celebrated for its pristine mountain air, rich soil, and generations of tea craftsmanship.

The tea grows among cedar forests on land nourished by the volcanic soils of Sakurajima, one of Japan’s most active volcanoes. These mineral-rich soils contribute depth, softness, and remarkable balance to the tea.

Unlike traditional green teas made primarily from leaves, Kukicha is crafted using the tender stems and twigs of the tea plant. In this case, those twigs are gently roasted to create Hojicha Kukicha—a tea prized for its warmth, smoothness, and naturally low caffeine content.

Among the many teas of Japan, this remains one of the gentlest and most comforting.

How It Is Made

Kukicha begins with carefully selected young stems and twigs separated during tea production.

Rather than being discarded, these tender pieces are celebrated for their soft sweetness and smooth character.

For Hojicha Kukicha, the twigs are slowly roasted, transforming the tea completely. The roasting process lowers bitterness, softens grassy notes, and creates the warm toasted flavour Hojicha is known for.

As the tea roasts, it develops notes of roasted grain, warm cedar, and subtle caramel-like sweetness.

The result is a tea that feels comforting from the very first sip—smooth, mellow, and remarkably easy to drink.

Because the roasting naturally lowers caffeine content, it can be enjoyed throughout the day without overwhelming the senses.

Taste Profile

Organic Kirishima Hojicha Kukicha creates a tea experience that feels warm, smooth, and deeply calming.

Aroma

Roasted barley, warm cedar, toasted grain, and soft caramel sweetness.

Flavour

Smooth roasted tea with gentle nutty depth, hints of brown sugar, and a mellow, comforting body.

Finish

Clean, warming, and softly lingering with a soothing roasted finish.

This is a tea that feels like quiet weather and warm light.

Brewing Guide

Recommended Preparation

• Tea: 3g / 1 tbsp
• Water: 240ml / 1 cup
• Temperature: 100°C / 212°F
• Steep Time: 220 seconds
• Infusions: Multiple steeps possible

Its low caffeine content makes it ideal for evenings, slow afternoons, or any moment when you want comfort without intensity.

Best enjoyed plain, where its warmth and roasted sweetness can fully unfold.

Why Tea Lovers Choose Hojicha Kukicha

People return to Organic Kirishima Hojicha Kukicha because it offers something many teas forget to give—gentleness.

It does not ask for attention.

It simply creates calm.

The roasted warmth, soft sweetness, and smooth body make it one of the easiest teas to reach for at the end of a long day.

For those who love tea that comforts rather than stimulates, this becomes more than a favourite.

It becomes part of the atmosphere.

Toasty. Peaceful. Restorative.

A tea made for quiet moments.

About
This delicious, healthy blend of maca and hojicha is your childhood favourite, chocolate milk, all grown up. It's the closest you'll get to that flavour without any actual chocolate. 

Recommendations: 
We highly recommend expressing this in an oat milk latte, hot or iced. Trust the experts. Thank us later.  

Ingredients
Organic hojicha, organic maca powder

____________

More on Maca
Latin name:  Lepidium meyenii

Maca, sometimes called ‘Peruvian ginseng’, is a native plant of the Andean highlands, growing mostly at altitudes over 4000m above sea level.  In recent years, maca achieved super-stardom in North America, boosted by reviews from influencers like David Asprey (Hack your Sex Drive with Maca Root | https://blog.daveasprey.com/hack-your-sex-drive-with-maca/) and Men’s Health Magazine (Can Maca Powder Boost Your Energy and Sex Drive? Here's What You Should Know

https://www.menshealth.com/nutrition/a19544647/maca-powder-benefits/)

Why should you include it in your diet?  Quoting Health Canada on benefits that have been solidly established:    

• Source of/Provides antioxidants. 
• Helps to support emotional aspects of sexual health.
• Helps to support healthy mood balance during menopause.

 Source:  http://webprod.hc-sc.gc.ca/nhpid-bdipsn/atReq.do?atid=maca.lepidium.meyenii&lang=eng

And for scholarly geeks, we recommend the following articles:

1. Ethnobiology and Ethnopharmacology of Lepidium meyenii (Maca), a Plant from the Peruvian Highlands
   

   https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3184420/ 

2. Hormone-Balancing Effect of Pre-Gelatinized Organic Maca (Lepidium peruvianum Chacon): (I) Biochemical and Pharmacodynamic Study on Maca using Clinical Laboratory Model on Ovariectomized Rats
   https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3614604/

3. Preservation of Cognitive Function by Lepidium meyenii (Maca) Is Associated with Improvement of Mitochondrial Activity and Upregulation of Autophagy-Related Proteins in Middle-Aged Mouse Cortex
   https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5018343/

Organic Morimachi Genmaicha

Some teas wake you up.
Some help you exhale.

Organic Morimachi Genmaicha does both.

Comforting, toasty, and beautifully balanced, this traditional Japanese green tea blends bright steamed Sencha with roasted rice to create a cup that feels warm, familiar, and quietly restorative. It is the kind of tea that feels like coming home—simple, grounding, and deeply satisfying.

Each sip carries the freshness of green tea softened by the nutty warmth of roasted rice, creating a flavour that is both soothing and gently invigorating. It is smooth enough for slow mornings, calming enough for quiet evenings, and comforting enough to become part of your daily rhythm.

This is not a dramatic tea.

It is a dependable one.

And often, that matters more.

Origin & History

This batch of Organic Morimachi Genmaicha comes from the foothills of Mount Fuji, Japan, a region celebrated for its clean mountain air, fertile soil, and ideal growing conditions for exceptional green tea.

The cooler climate and mineral-rich landscape help create tea leaves with clarity, freshness, and gentle sweetness—qualities that make this Genmaicha especially smooth and balanced.

Traditionally, Genmaicha was created by blending roasted rice with lower-grade Sencha to soften bitterness and make the tea more accessible.

But this tea follows a different philosophy.

Here, the Sencha is already delicious on its own.

It is blended not to hide imperfections, but because high-quality Genmaicha—when made well—is something truly special.

The roasted rice is not a compromise.

It is part of artistry.

How It Is Made

The foundation of this tea is premium steamed Sencha, one of Japan’s most beloved green teas.

Shortly after harvest, the tea leaves are gently steamed to preserve their vibrant green colour, fresh aroma, and soft vegetal sweetness. This traditional Japanese process creates the bright, clean character that Sencha is known for.

The tea is then carefully blended with roasted rice, which adds warmth, softness, and the signature nutty aroma that makes Genmaicha so comforting.

As the rice toasts, it develops a rich, popcorn-like fragrance, transforming the tea into something both familiar and unique.

The result is a tea that balances freshness and warmth—green tea with soul.

Taste Profile

Organic Morimachi Genmaicha creates a tea experience that feels smooth, toasty, and beautifully grounding.

Aroma

Warm roasted rice with soft grassy freshness and a gentle toasted sweetness.

Flavour

Bright steamed green tea balanced by nutty roasted rice, subtle umami, and a mellow, comforting body.

Finish

Clean, smooth, and lightly lingering with a warm toasted finish that invites another sip.

This tea feels peaceful from the very first cup.

Brewing Guide

Recommended Preparation

• Tea: 3g / 1 tbsp
• Water: 240ml / 1 cup
• Temperature: 80°C / 176°F
• Steep Time: 220 seconds
• Infusions: Multiple steeps recommended

Best enjoyed plain, where the balance of fresh Sencha and roasted rice can fully shine.

Perfect for mornings, afternoon rests, or quiet evenings when comfort matters most.

Why Tea Lovers Choose Genmaicha

People return to Organic Morimachi Genmaicha because it offers something beautifully simple comfort.

It is a tea that feels familiar even the first time you drink it.

The warmth of roasted rice, the softness of high-quality Sencha, and the quiet balance between refreshment and calm make it easy to love and even easier to keep reaching for.

For those who want tea that feels less like indulgence and more like home, Genmaicha becomes a daily ritual.

Toasty. Gentle. Grounding.

A tea made for peace, one cup at a time.